At some point, the idea always ends up on the VP of marketing's desk:Earn extra money from the DataBase by sending third party campaigns. The idea will always seem sweet: rent the database for a nice CPM or find the latest generous affiliation campaign, it's quite simple indeed and grants a quick revenue to the Database owner.The real trouble is companies usually under-estimate the risk for their database and their deliverability.Having now worked for quite some time for an ESP, I know for sure it's far harder to maintain a good deliverability or database quality for agencies, whereas it's quite simple to achieve very good results with companies complying to all known best practices and broadcasting in house campaigns.What are the reasons for such difference?First of course is the Database recruitment process: while loyalty databases are composed mainly of clients and brand opt in profiles, the agency databases are often made up from a gathering of several databases with obscure optin rules.Then, the type of campaigns : When one subscribes to a Newsletter, he expects to receive announcements from that company and (quite probably) looks forward receiving the emails. On the other hand when your email ends, a way or an other inside a Megabase, you will then start receiving sometimes irrelevant from probably unknown or at least unexpected companies.When sending third party email campaigns the risk is that you might fall in massive troubles on both points.People are subscribed ins...
Nintendo aime le support physique. Certainement pas parce qu'il a raté le coche de la distribution numérique avec son parc de consoles autistes, dont à peine la moitié est connectée au web, mais parce qu'il désire choyer ce rapport de proximité ...Lire la suite | 2 commentaires
If you've worked with any kind of database-driven web application, you know that HTML forms are the foundation of the user's interaction with the database. Applications use forms to take input from the user and store it or use it to manipulate existing data. Unfortunately, HTML forms can potentially be quite tedious to write. In this article, we will look at a handful of helpful functions...Read Full Article
Matthew Turland a publié sur son blog le moyen qu'il a mi en place lors de sa contribution à PHP Unit. Cette contribution aide à soutenir les bases de tests sans besoin d'avoir à vider le contenu de votre base de données OUT à un CSV.
L'opération a pu être réaliser en 4 étapes, ce qui permet de la mettre en place chez vous très facilement. Database Testing with PHPUnit and MySQL (0 visite)
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