Do you know what RFSU is' No? Don't worry, you're not out of touch with the rest of the world. It turns out that it is the Swedish Association for Sexuality Education. It promotes sex education and sexual and reproductive health rights (SRHR) and has been doing so for over 70 years now. Among other activities, RFSU sells intimate care products. It would be a shame to ignore such an important association...and their latest initiative is surely worth checking out. In fact, this initiative (...)
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Blog
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Health & Beauty ,
Europe,
Advergames,
Web Marketing
Agent Provocateur, one of the world's most erotic lingerie brands has created a new online experience. The main idea behind their campaign (a full screen game where you have to answer questions to move onto the next level) is nothing new. In fact, Twix has already used it in their online game where your goal is to get the girl. But Agent Provocateur has taken things to a whole other level. http://www.agentprovocateur.com/exp... The point of this yes-no game is to free a virgin that has (...)
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Blog
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Europe,
Luxury ,
Fashion,
Advergames,
Experiential Marketing
Puma, the official sponsor of the fastest man on earth, has come up with a simple but fun advergame that allows you to compete against Usian Bolt. http://www.pumarunning.com/#EN/runn... All you need to do is go the website that Puma has created to celebrate the Jamaican Olympic Team's success and click on Race Bolt. The object of the game is to beat the 100-meter record set by Bolt at the 2008 Beijing games. Here is your chance to prove to the world that you have the fastest fingers on (...)
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Blog
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Sports,
Advergames,
Web Marketing
AXE's latest Made in Latin America site, Rio 40 is simple yet effective. The place: Rio de Janeiro. The season: summer and unbearably hot in the shade. And of course we couldn't forget the curvaceous Brazilian models...Who wouldn't understand the strategic interests of a good deodorant' The website is simple. It starts off with a young man who runs into some gorgeous young damsels and needs to make a good impression, or at least avoid sweating. The man (or rather you) fails miserably and (...)
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Blog
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Health & Beauty ,
Latin America,
Advergames